Glaura
Glaura
Glaura is a SaaS-based salon discovery, booking, and business management platform that connects beauty professionals with customers through web and mobile applications. It enables salons to create professional accounts, list their services, manage teams and availability, receive bookings, and monitor business performance through a dedicated dashboard. Customers can discover salons within their preferred location and search radius, explore service categories, view real examples of salon work through photos and videos, check availability, and book appointments directly through the mobile application. The platform also integrates Stripe for secure online payments, Twilio for customer communications and appointment notifications, and Planity for importing and synchronizing external bookings. Dedicated applications for customers and salon professionals create a connected experience across salon discovery, appointment management, communication, and payment.
Glaura is a digital beauty and wellness platform designed to modernize how customers discover salons and how beauty professionals manage their businesses. The platform serves two primary user groups. Customers receive a convenient way to find nearby beauty professionals, compare services, explore visual content, and book appointments. Salon owners and service providers receive a centralized system for managing their profiles, teams, services, schedules, bookings, payments, and promotional content. Glaura's vision is to make beauty service discovery more visual, local, and convenient while giving salons the digital tools required to manage appointments and grow their businesses.
Challenges faced by Glaura
Salon booking involves more than displaying available appointments. The platform needed to connect salon discovery, service selection, scheduling, payments, communication, and business management within one consistent experience.
Creating separate but connected experiences for customers and salon professionals
Helping customers discover relevant salons based on their location and preferred radius
Organizing a wide range of beauty and wellness service categories
Presenting staff availability and appointments through an easy-to-use calendar
Preventing scheduling conflicts across multiple salon team members
Synchronizing external Planity bookings with the platform's internal booking system
Supporting secure online payments and reliable transaction tracking
Key Features
Salon Registration and Onboarding: Salon owners can create business accounts and complete a guided setup process containing their salon information, services, team members, availability, and operational settings.
Salon Profiles: Each salon can maintain a professional profile containing its location, service categories, business details, portfolio content, ratings, and available appointments.
Location-Based Salon Discovery: Customers can search for nearby salons and beauty professionals according to their location and preferred search radius.
Service Categories and Search: Customers can browse services across categories such as hair, nails, facial beauty, makeup, barber services, and hair removal.
Appointment Booking: Customers can select a salon, choose a service and professional, review availability, and book a suitable appointment through the platform.
Professional Agenda: Salon professionals can manage appointments through a calendar-based agenda that displays bookings according to date, time, and assigned team member.
Team and Availability Management: Salon owners can manage service providers, individual schedules, working hours, appointment durations, and availability.
Booking Management: The salon dashboard provides access to booking details, appointment statuses, customer information, assigned professionals, and service information.
Final Outcome & Impact
Connected Platform
Simplified Booking
Greater Visibility
Centralized Management
Improved Coordination
Reduced Manual Work
Secure Payments
Automated Notifications
Beauty and wellness businesses often manage appointments, customer communication, social content, and payments across separate tools. This can create scheduling conflicts, missed appointments, fragmented customer records, and unnecessary administrative work.