TrackAff
TrackAff
TrackAff is a B2B marketing technology platform that provides server-side conversion tracking, lead management, and campaign attribution for advertisers, affiliate businesses, and performance marketing agencies. The platform connects lead and conversion data directly with Meta Conversions API, allowing registrations, deposits, purchases, and other downstream events to be attributed to the advertising campaigns that generated them, even when the conversion happens after the initial landing-page visit. TrackAff combines conversion tracking, customizable opt-in pages, pixel management, submission monitoring, commission reporting, customer management, and subscription billing within a centralized SaaS dashboard.
The client required a reliable conversion tracking platform for advertisers and affiliate businesses that lose visibility after users leave the initial landing page. Traditional browser-based tracking can make it difficult to connect later events, such as registrations, deposits, and purchases, with the original Meta advertisement. TrackAff was designed to remove these attribution gaps through server-side event tracking and structured campaign data. The system also needed to support multiple customers, advertising connections, Meta datasets, geographic campaign values, customizable lead-capture pages, and subscription packages.
Challenges faced by TrackAff
Registrations and deposits may not be attributed to the correct campaign.
Browser restrictions and tracking limitations can reduce event visibility.
Advertisers cannot accurately evaluate campaign quality using click data alone.
Affiliate commissions become difficult to calculate and monitor.
Multiple Meta Pixel or dataset configurations are difficult to manage.
Agencies require separate tracking connections for different customers and campaigns.
Marketing teams need country-level performance information.
Custom lead-capture pages usually require additional development.
Key Features
Performance Dashboard: The dashboard provides a consolidated overview of account and campaign activity, including total lead submissions, total deposit value, submission-to-conversion rate, total commission earnings, number of active countries, handled, pending, and cancelled submissions, and performance comparison with the previous reporting period.
Submission Management: The Submissions module centralizes incoming leads generated through campaign opt-in pages and supports operational statuses such as Pending, Handled, and Cancelled so teams can separate new leads from processed or rejected submissions.
Meta CAPI Connections: Users can create and manage individual Meta Conversions API connections for campaigns, customers, or advertising accounts, including connection name, generated opt-in page URL, campaign values, country-specific payout values, domain configuration, redirect destination, event configuration, primary and secondary Meta datasets or pixels, test-event codes, and connection status.
Primary and Secondary Meta Tracking: A connection can be configured with primary and secondary tracking destinations when conversion events must be transmitted to more than one Meta dataset, advertising account, or business partner. The interface displays connection state for each destination and provides controls for testing configured events.
Event Configuration and Testing: Administrators can define conversion event type, primary and secondary destinations, test-event identifiers, and connected or disconnected status to validate event delivery during campaign setup.
Country-Specific Campaign Values: Campaign values can be configured for individual countries to support campaigns where lead values, deposit expectations, commission rates, and profitability vary by market.
Customizable Opt-In Pages: TrackAff generates a hosted lead-capture page for each connection. Users can modify button and accent colors, headline and body-text colors, submit-button text color, typography, company logo, logo URL, page background, and form appearance, then preview, save, or restore the default design.
Domain and Redirect Configuration: Each campaign connection includes controls for the default hosted domain, custom opt-in page configuration, redirect URL, and post-submission destination.
Final Outcome & Impact
Centralized CAPI Management
Downstream Visibility
Structured Lead Processing
Country-Level Reporting
Deposit Monitoring
Dual Dataset Support
Branded Opt-In Pages
Built-In Event Testing
A solution similar to TrackAff can help your business if you operate a lead-generation agency, an affiliate marketing network, a performance advertising company, a financial or trading campaign, a multi-client marketing platform, a subscription-based analytics product, a business dependent on Meta advertising, or a campaign network requiring server-side attribution.