Velvety Paris

Velvety Paris uses the Glaura platform as a complete salon management and customer booking solution. It connects the salon’s public service profile, appointment calendar, team schedules, customer communication, marketing campaigns, promotions, and performance analytics within one system. Customers can explore salon services, view related videos, check service information, and book available appointment slots through the public booking page. Salon administrators and employees can manage bookings through a visual agenda that displays appointments by date, time, and team member. The system also provides notifications for new bookings and supports integrations with external scheduling platforms such as Planity, Treatwell, Fresha, Booksy, and Acuity. The marketing module helps the salon create promotions, send SMS and email campaigns, automatically follow up with customers, and monitor results including generated appointments, estimated revenue, messages sent, clicks, and conversion rates.

Velvety Paris is a professional hair and beauty salon located at 23 Boulevard de Sébastopol, Paris. The salon offers multiple hairdressing and beauty services, including weaving, braiding, hair treatments, colouring, styling, and other specialist services. Its public Glaura profile displays its services, videos, customer reviews, salon information, and appointment availability. The client required a centralized digital platform to manage appointments, team schedules, service information, customer communication, promotions, and marketing activities. The objective was to reduce manual administration while making it easier for customers to discover services and book appointments online.